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随着中国综合实力尤其是经济实力的持续提升,越来越多的目光聚焦中国,中国的一言一行已受到前所未有的关注。但作为中国国际化的重要组成部分,我国传统文化在国际化传播方面与经济发展不匹配,突出表现在缺少强大硬实力支撑、网络传播媒体飞速发展、传播体制落后等方面,我们需要具备文化自觉,创新传播方式,市场化模式及企业文化,亮出中国的名片,尽快构建国家文化传播战略体系,让中华文化伴随着经济一同走向世界。
As China’s overall strength, especially its economic strength, continues to increase, more and more attention is focused on China. China’s words and actions have received unprecedented attention. However, as an important part of China’s internationalization, the traditional culture of our country does not match the economic development in the aspect of internationalization and communication. It highlights the lack of strong hard power support, the rapid development of the network media, and the backward communication system. We need cultural awareness , Innovative ways of dissemination, marketization and corporate culture, highlighting business cards in China and building up a strategic system of national cultural communications as soon as possible so that Chinese culture will go global with the economy.