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某日去超市购物,发现消费者很容易受到包装上“自卖自夸”型信息的吸引。看来应当教一下消费者如何去看待广告中、包装上这些诱人的说辞。这里就选一些代表性的说法,来解剖其中的潜台词和产品真相,看看事实是否像他们说的那样诱人。
One day go to the supermarket shopping and found that consumers are very vulnerable to packaging “self-sell boast ” type of information to attract. It seems that consumers should be taught how to look at advertising and packaging on these attractive rhetoric. Here’s a selection of representative statements that dissect the subtext and product of the truth and see if the truth is as enticing as they say.