零售业如何适应新节奏

• 作 者: 本刊编辑部 黄贞 郭晨旸
• 出 处: 中国商贸
• 发表日期: 2013年01期
• 关键词: 连锁零售企业 企业发展速度 百强 增幅下降 企业销售额 数据显示 监测数据 高速增长期 公资 行状态

在刚刚过去的2012年,连锁零售企业的销售增幅下降,低于社会消费品零售总额的增幅已成定局。统计数据显示:2012年前三季度,社会消费品零售总额同此增长14.1%,商务部监测的重点零售企业销售额同比增长8.2%。可以说,连锁零售企业发展速度减缓,这已经是一个不争的事实。中国连锁经营协会的一项调查显示,零售业连锁百强的销售平均增速不足10%,三年来首次低于社会商品零售总额增幅。商务部对重点零售企业的监测数据也显示,前三季度,这些企业的销售额平均增速仅8.4%。上一次连

In 2012, the retail sales growth of the chain retailers declined in 2012, which is lower than the increase in total retail sales of social consumer goods. Statistics show that in the first three quarters of 2012, total retail sales of consumer goods increased by 14.1%, while sales of key retail enterprises monitored by the Ministry of Commerce increased by 8.2% over the same period of last year. It can be said that the development of chain retail enterprises slowed down, it is an indisputable fact. According to a survey conducted by the China Chain Store & Franchise Association, the average retail sales growth of the top 100 chain retailers is less than 10%, the first time in three years that the total retail sales of social products have risen. Ministry of Commerce monitoring data on key retail enterprises also showed that in the first three quarters, the average growth rate of sales of these enterprises was only 8.4%. Last time