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同任何消费者购买商品一样,读者到图书馆借阅也起源于各种动机和需求。这种动机和需求大致包括两个方面,一是心理需求,即人们对文化、道德风尚和信仰等的精神需要;二是生理需求,即人们对衣、食、住、行的需要。顾客到商店购买东西,生理需求是主要的,而读者借阅文献,心理需要才是主要的。由于每个读者的动机和需要不同,因此他们的表现和心理状态亦有差异。图书馆员应认真观察、分析研究读者的心理状态,尽量满足其需要,使他们高兴而来,满意而去。
Like any consumer buying goods, readers borrow from the library also originate from a variety of motives and needs. Such motives and needs broadly include two aspects. One is psychological needs, that is, people’s spiritual needs for culture, moral integrity and belief. The other is physical needs, that is, people’s needs for clothing, food, shelter and transportation. Customer needs to buy something in the store, physiological needs are the main, and readers borrowed literature, psychological needs is the main. Due to the different motivations and needs of each reader, their performance and mental status are also different. Librarians should carefully observe, analyze and study the psychological state of readers and try their best to meet their needs so that they will be happy and satisfied.