论文部分内容阅读
让人眼前一亮的礼物才能获得更多的注意,所以潮流趋势往往在礼品、赠品行业最先体现出来8月17日,“第30届中国·北京国际礼品、赠品及家庭用品展”(下称礼品赠品展)落下帷幕。此次展览有来自国内外的800多个品牌参展,种类囊括健康生活、陶瓷玻璃、户外箱包汽车、茶禅佛香、电子电器、收藏纪念等品类,引起礼品公司、创意设计文化传播公司、百货商场、网络商城等方面的诸多人士的关注。近年来,全球经济一体化进程的加快和各领域国际交流的增多,全面推动了商务礼品、赠品市场的蓬勃发展。国家统计局的权威数据显示,礼品行业一年产生7684亿元的市场需求,占国民生产总值的2%,算得上是市场的活跃阵地。在国际市场,我国生产的各类礼品已经占到80%的份额,福建、广东、浙江、江苏4省是全球最大的礼品生产基地。礼品赠品企业只有及时把握行业动向,
People get a glimpse of gifts in order to get more attention, so the trend is often the gift, giveaway industry first reflected August 17, "30th China Beijing International Gifts, Premiums and Housewares Exhibition (Hereinafter referred to as gift giveaways) came to an end. The exhibition has more than 800 brands from home and abroad exhibitors, including the types of healthy life, ceramic glass, outdoor luggage car, Buddha Zen incense, electronic appliances, collections commemorative and other categories, causing the gift company, creative design and cultural communications companies, department stores Shopping malls, online shopping mall and many other aspects of the concern. In recent years, the acceleration of the process of global economic integration and the increase in international exchanges in various fields have promoted the vigorous development of the business gifts and premium markets in an all-round way. National Bureau of Statistics authoritative data show that the gift industry a year to generate 768.4 billion yuan market demand, accounting for 2% of gross national product, can be regarded as the active market position. In the international market, all kinds of gifts produced in China account for 80% of the total. Fujian, Guangdong, Zhejiang and Jiangsu provinces are the largest gift production bases in the world. Gift giveaway companies only grasp the industry trends in a timely manner,