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提起“东芝”、“松下”,人们会赞誉电子技术领先世界的日本; 言及“奔驰”、“宝马”,人们会称道汽车制度技术高、尖、精的德国; 穿上“皮尔·卡丹”,人们会神往第一流“人体包装”设计制作的法兰西; 点燃“万宝路”香烟,人们会遐想大洋彼岸星旗覆盖下的美国西部草原。 世界各地的名牌产品无一例外地告诉人们,产品质量的高低与否,当是一个企业,乃至一个国民族经济实力称雄国内外市场与否的重要度量衡。
Mention “Toshiba” and “Panasonic” and people will praise Japan with its electronic technology leading the world; “BMW” and “BMW”, people will praise the high-tech, sharp and refined Germany of the automotive system; put on “Pierre Cardin” , People will go to the first flow of the “human packaging” designed and manufactured in France; Light “Marlboro” cigarettes, people will think about the United States western grassland cover under the flag of the other side of the ocean. Brand-name products all over the world tell people without a single exception whether the quality of a product is an important measure of whether a company or even a country’s national economic strength dominates the domestic and foreign markets.