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近年来,中国电视新闻蓬勃发展,电视新闻具有传播符号的价值优势,传播内容的包容优势,传播主体的公信优势。1但是随着麦肯锡提出“大数据时代”已然来临,媒介融合的不断加剧,传播技术的高速发展,使得数据新闻的异军突起,受这股力量的冲击,电视新闻的创新与改革势在必行。而在大数据时代,数据新闻已经成为电视新闻生产的重要创新形式。可视化“数据新闻”的兴起为电视新闻媒体在大数据时代的发展提供了新的方式,也为我们传播、接受信息提供了新的视角。2015年国庆期间,央视新闻频道连续一周推出了“一带一路”特别节目《数说命运共同体》,该节目通过运用三维动画等可视化元素,采用“数据+一镜到底+故事”的内容组合方式为我们呈现了“一带一路”沿线国家之间的经贸合作结果。本文试图以该节目为样本,从电视数据新闻报道可视化元素的应用及其效果及可视化叙事等方面来分析电视数据新闻的可视化策略。
In recent years, with the vigorous development of China’s television news, the television news has the value advantage of the symbol of communication, the inclusive advantage of the content of communication, and the publicity advantage of the main body of communication. 1 However, with the advent of “big data era” by McKinsey and the ever-increasing media convergence and the rapid development of communication technologies, the sudden emergence of data news has brought about the impact of innovation and reform in television news. Row. In the big data era, data news has become an important innovative form of television news production. Visualization The rise of “data news” has provided a new way for the development of television news media in the era of big data and has provided us with a new perspective for disseminating and accepting information. During the National Day of 2015, CCTV News Channel launched “Belt and Road” special program called “Destiny Community” for one week in a row. The program uses visual elements such as 3D animation and adopts “data + one mirror to the end + story” The content combination shows us the result of economic and trade cooperation among countries along the “Belt and a Road”. This article attempts to use the program as a sample to analyze the visual strategy of television data news from the application of visual elements of television news coverage and its effects and visual narration.