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近年来,传统报纸面临的最大挑战,就是新媒体的蓬勃发展,但是对报纸来说,新媒体的发展也意味着新的机遇和可能。机遇与挑战同在,传统媒体如何抢占舆论先机?泰州晚报的做法是在坚守和创新中寻求突破,一方面利用好传统媒体固有资源和优势,一方面与新媒体资源融合,尽可能互相取长补短,获得了以往不具备的新的信息渠道和传播效果,增强了传统主流媒体的舆论影响力。
In recent years, the biggest challenge facing traditional newspapers is the vigorous development of new media. However, for newspapers, the development of new media also means new opportunities and possibilities. Opportunities and challenges in the same, how to seize the public opinion of traditional media opportunities? Taizhou Evening News’s approach is to persevere and innovation in the search for a breakthrough, on the one hand make good use of traditional media resources and advantages of natural resources, on the one hand with the integration of new media resources, as much as possible complement each other , Gained new information channels and dissemination effects that were not available in the past, and enhanced the influence of media in the traditional mainstream media.