论文部分内容阅读
精准播放策略成就佳绩2012年山东卫视电视剧的收视表现简单概括就是,各大市场全面提升,天秤剧场稳居前三,首轮四家独占鳌头。山东卫视的飞速发展有目共睹,和2011年相比,2012年全天各个剧场收视均有大幅度上升。从2012年1月1日至今,天秤剧场共播出了21部电视剧,其中平均收视过1%的有18部,占了90%,达到了历史新高。平均收视1.5%以上的有《穆桂英挂帅》、《乡村爱情五小夜曲》、《五号特工组》、《战雷神》、《三进山城》、《我的抗战》、《五号特工组之偷天换月》、《乡村爱情五小插曲》这8部。平均收视过2%的有《飞虎神鹰》、《飞虎神鹰前传》、《密使》这3部,而排在第一名的《樱桃》,平均收视过3%,如此高收视这也是今年
Accurate playback strategy Achievements In 2012, Shandong Satellite TV drama ratings performance is simply summarized, the major markets improved, the Libra theater ranked first three, the first round of four dominating. Shandong Satellite TV’s rapid development for all to see, and compared to 2011, all theaters in 2012 all day viewing ratings have risen sharply. From January 1, 2012 to the present day, there are 21 TV series broadcast on the scale theater, of which 18 were rated as 1% on average, accounting for 90% of the total, reaching a record high. The average rating of more than 1.5% of the “Mu Guiying commandant”, “Village Love Serenade”, “Agent of the Fifth Group”, “Thor”, “Sanqinshancheng”, “My War”, “ Steal the Moon ”,“ Village Love Episode ”This eight. On average, over 2% of the audience have “Flying Tigers”, “Flying Tigers” and “Mihiro” three, while ranked first in the “cherry”, the average viewing over 3%, so high ratings this It is also this year