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中国人素来把红色视为喜庆、成功和正义的象征,在“本命年”里穿红内裤、红文胸、红腰带等,讨个平安吉祥的民俗盛行已久。按照12生肖属相划分,我国每年就有上亿人进入“本命年”,哪怕每人只为“红色商品”消费5元钱,也会形成数亿元的大市场!一位小保姆看到这个商机后,开创了京城首家“本命年专卖店”。两年多时间, 竟从中收获了近百万元财富。主人公巧借民俗赚大钱的经历,会带给我们怎样的创业启示呢?
The Chinese have always regarded red as a symbol of festivals, success and justice. They wear red underpants, red bras and red belts in “Benming Niannian” for a long time to find a safe and auspicious folk custom. According to the 12 Lunar New Year zodiac signs, there are hundreds of millions of people entering the “Benming Year” every year in our country, even if each person only consumes 5 Yuan for “red goods”, it will also form a big market of several hundred million Yuan. After creating the capital’s first “Benniannian store.” More than two years, actually gain nearly a million dollars in wealth. The protagonist skillfully make money by folk experience, will give us what kind of entrepreneurial inspiration?