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微媒体是一种由许多独立的发布点构成的网络传播结构。微媒体标志着传播生态从“受众时代”向“微众时代”的转变。其增值性、差异性、传播性、选择性特征决定了对大众生活的特殊影响。主要表现对科技进步的促进,知识形态传播方式的改变以及对大众舆论的导向上。
Microdisplays is a networked dissemination structure made up of many independent distribution points. Micro-media marks the spread of ecology from the “audience era” to “micro-era” change. Its value-added, diversity, communication, and selective features determine the special impact on the lives of the general public. Mainly for the promotion of scientific and technological progress, changes in the way of dissemination of knowledge and public opinion on the public.