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本文旨在分析传媒咨询服务在中国产生的背景和动因,以及传媒咨询服务的形式和内容,并在此基础上,总结当前传媒咨询业面临的突出问题,探讨相应发展策略。
The purpose of this paper is to analyze the background and motivation of media consulting services in China and the forms and contents of media consulting services. Based on this, we summarize the prominent problems facing the current media consulting industry and discuss the corresponding development strategies.