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梁衡说,拟题先夺势,选材要占先。拟题先夺势,意思是说题目要为文章营造一种先声夺人的气势,是两军对阵前的擂鼓、摇旗和呐喊。像《“洋劳模”受奖》、《“芝麻官”退休也风采》、《犯人赶考》这些新闻题目,单从标题上看,就很新鲜、特别,让人不由得要看个究竟。为什么一个题目就会有如此的效果呢?梁衡一语中的——这是因为它先声夺人,造成了一种信息的势头,牵引着读者的注意目光,让你势在必看。《孙子兵法》上有一段专门讲势:“故善战者,求之于势,不责于人,故能责人而任势。任势者其战人也,如转木石。木
Liang Heng said the first question to be the subject, material selection to take precedence. The first question to be the subject of the title, the meaning is to say that the topic should create a pioneering style for the article, the two armies before the drum beat, flag-waving and shouting. Like ”“ foreign models ”award “, ”“ sesame official ”retired also style“, ”prisoners rush examination“ these news topics, just from the title point of view, is very fresh, special, people could not help but have to see what happens. Why a subject will have such an effect? Liang Heng in the phrase - it is because it preconceived, resulting in a kind of information momentum, pulling the reader’s attention, so you are bound to look. ”The Art of War,“ there is a special lecture: ”Therefore, the good warriors, seeking the potential, not responsible for the people, it can be responsible for any potential.