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快速便捷、大涵盖量、强覆盖率,一度是公众对广播优势的评价,但随着社会的不断发展和信息时代的到来,各种传媒工具和信息交流平台的诞生,曾经广播所具备的这些优势已渐渐的淡化,中央、省级电台也都在各地开始出现,并与地方电台显现出抗衡之势,于这种大环境之下,地方广播“融合”的主要特点显现在如下几个方面。
With the rapid development of society and the advent of the information age, various media tools and platforms for the exchange of information have emerged. These have been broadcast The advantages have been gradually diminished. Central and provincial radio stations have also begun to emerge in various places and have shown a counterbalancing trend with local radio stations. Under these circumstances, the main features of local broadcasting “convergence” are as follows Aspects.