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太极,中华民族的独特瑰宝,武式太极拳创始人武禹襄曾经在《太极拳解》中对太极做了这样的概括:“一气呵成,舍己从人,引进落空,四两拨千斤”。如果说太极功夫拥有以静制动、以柔克刚的神奇力量,那么公益活动对企业营销推广所做出的功效便是如此。诺基亚公司的“95行动——诺基亚发现中国之旅”就是这样的一个公益活动,在新浪网的支持下取得了太极般的效果。
Tai Chi, the unique gems of the Chinese nation, Wuguang Tai Chi founder Wu Yu Xiang had “Tai Chiquan solution” in the Taiji made such a summary: “go it alone, from the people, the introduction of frustration, deflected the question and answers.” If Tai Chi Kung Fu possesses the miraculous power of restlessness and softness, then the effect of public welfare activities on the marketing of enterprises is so. Nokia’s “95 Action - Nokia Discover China trip” is such a charity event, with the support of Sina achieved very modest results.