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当我们回顾2012年时,我们发现大数据几乎成为了每场论坛的主角,大创意则成为了挂在企业主、营销人嘴边的口头禅。“大”成为了一种趋势,而“融合”成为了一种方向。这种融合主要表现在宽度上的融合,就是所有的既有界限都被打破,表现在媒介的融合,线上与线下的融合,互联网与手机的融合,手机与户外广告的融合,户外广告与公关的融合,广告与销售的融合,内容与广告的融合。广告主在投放广告时,不再分电视、广播、报纸、杂志这四大媒体,而是会把优势的资源整合起来一起做。
When we look back at 2012, we found that big data has almost become the protagonist of every forum, and big ideas have become the mantra hanging on the lips of business owners and marketers. “Big ” has become a trend, and “Fusion ” has become a kind of direction. This fusion is mainly manifested in the width of the integration, that is, all the existing boundaries have been broken, manifested in the integration of media, online and offline integration, the integration of the Internet and mobile phones, cell phones and outdoor advertising integration, outdoor advertising Integration with public relations, advertising and sales integration, content and advertising integration. Advertisers in advertising, no longer sub-TV, radio, newspapers, magazines, the four major media, but will integrate the advantages of resources to do together.