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渠道是一种稀缺的战略资源。营销大师菲利浦·科特勒指出:营销渠道决策是公司面临的最复杂和最富有挑战性的决策之一,谁掌握了渠道,谁就掌握了市场。企业需要通过渠道走货;消费者通过渠道的流通功能得到了各种各样的所需要的商品;渠道是完成交易的场所和
Channel is a scarce strategic resource. Marketing guru Philip Kotler points out: Marketing channel decisions are one of the most complex and challenging decisions the company faces, and whoever masters the channel masters the market. Businesses need to take the goods through the channel; consumers through the channel of the circulation function has been a variety of goods needed; channel is the place to complete the transaction and