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电视界有一句名言--内容为王。如果说电视栏目是内容的载体的话,那么负责栏目创意、策划、制作、管理甚至营销的制片人就是栏目成功的核心和灵魂。我国电视行业于20世纪90年代开始引入制片人制,央视《东方时空》是国内率先启动制片人制的栏目。十多年来,制片人制已成为电视行业内最主要的节目制作形式。制片人实际上是栏目的第一责任人,是栏目的策划者和管理者,负责栏目的发展规划、日常节目生产、人员调配、经费使用等等, 其个人素质和管理水平的高低直接关系到栏目的优劣甚至成败。而现今在我国,制片人制虽然已被广泛推广但却没有成为科学高效制度化的管理体系。制片人管理的随意性较大,拍脑门儿决策较多,管理成本较高。因此,在遵循电视发展规律的前提下, 建立带有共性的具有可操作性的电视栏目制度化管理体系仍迫在眉睫。
The television industry has a famous saying - the content is king. If the television program is the carrier of content, then the producer who is responsible for the creative, planning, production, management and even marketing of the program is the core and soul of the success of the program. China’s television industry began to introduce producer system in the 1990s. CCTV Eastern Time is the first program to start the producer system in China. For more than a decade, producer system has become the most important form of program production in the television industry. The producer is actually the first responsible person of the column, is the column planner and manager, is responsible for the column development planning, daily program production, staffing, funding and so on, their personal qualities and the level of management is directly related The success or failure of the column to the merits. Nowadays in our country, although the producer system has been widely promoted, it has not become a scientific and efficient institutionalized management system. Producer management more arbitrary, making decisions more brain waves, higher management costs. Therefore, under the premise of following the law of the development of television, it is still imminent to set up an operational management system of television programs with common features.