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中国传统民间美术经过几千年的发展,是广大人民群众在几千年的生产生活过程中积淀下的文化成果,也是几千年中华民族繁衍的见证,具有独特的审美理念和文化内涵,也是中国传统艺术宝库中的重要组成部分。随着时代的发展,中国传统文化中越来越多有价值的因素引起了广告设计师的关注,尤其是随着中国的强大,中国传统文化也受到了世界上许多艺术家的关注。中国民间美术元素与现代广告设计结合也成为一种趋势。
After several thousand years of development, Chinese traditional folk art is the cultural result accumulated by the masses of the people in the process of production and life for thousands of years. It is also the testimony of the multiplication of the Chinese nation for thousands of years, and has unique aesthetic conception and cultural connotation. An important part of the treasure house of Chinese traditional art. With the development of the times, more and more valuable elements in Chinese traditional culture have drawn the attention of advertising designers. In particular, with the strength of China, traditional Chinese culture has also attracted the attention of many artists in the world. Chinese folk art elements combined with modern advertising design has also become a trend.