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经过几年的价格大战,空调已进入了微利阶段,再想利用优惠价格来诱惑消费者已经不大可能。因此,今年各厂家为了寻求新的卖点,纷纷改变了竞争策略,在技术上花样翻新,来了一次“健康”总动员:活性碳滤网、负离子、换新风、光触媒、冷触媒以至于中草药空调纷纷登场。 最早打出“健康”旗号的当属负离子型空调。它产生出的负离子可以击落空气中的浮游灰尘、浮烟,排除臭味,达到净化空气的作用。与此同时,另一支“健康大军”——换气型空调也杀向了市场,它主要是通过一套换气设备装置,在尽量减少热量损失的情况下将室内污浊的空气抽到室外,避免了人们长期呆在空气不流通的房间内,减少了空调病的发生。正当两支“健康空调大军”以新姿态寻找卖点之时,另一支高举健
After several years of price wars, air-conditioning has entered a stage of low profit, and it is no longer possible to lure consumers with preferential prices. Therefore, this year, in order to seek new selling points, manufacturers have changed their competitive strategies, revamped their technology, and made a “healthy” move: activated carbon filters, negative ions, fresh air, photocatalysts, cold catalysts, and so on. Debut. The earliest hit “healthy” banner is an ionized air conditioner. The negative ions produced by it can knock down floating dust and floating smoke in the air, eliminating odor and purifying the air. At the same time, another “healthy army” - air-conditioning air conditioners have also been brought to the market. It is mainly through a set of ventilation equipment to pump indoor contaminated air to the outdoors while minimizing heat loss. It avoids long-term stay in a room with no air circulation and reduces the occurrence of air-conditioning diseases. While the two “healthy air-conditioning forces” are looking for selling points with a new stance, another Gao Jianjian