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我要讲的是媒体营销如何做品牌。一般来说只有不容易立即判断的东西才需要品牌,而像媒体这样的精神产品,很长时间是没有人去做品牌的。随着商品意识的增强,媒体也逐渐开始追求品牌了,比如栏目化就是节目商品化的重要一环。一个节目,把它放到一个栏目里,我们只要知道这个栏目就能大致想象它的内容。它的形态决定了它是否好看。栏目化除了节目形态以外,还有一个明显标志,就是主持人,主持人决定栏目风格,也就是栏目的品牌。
I want to talk about how to do media marketing brand. In general, brands are not the only ones that are not easy to judge immediately. And for the spiritual products like the media, for a long time no one can make a brand. With the enhancement of awareness of goods, the media has gradually begun to pursue the brand, such as the column is the program an important part of the commercialization. A program, put it in a column, we can imagine the content of the column as long as we know it. Its shape determines whether it looks good or not. In addition to the program part of the form, there is a clear sign that is the host, the host determines the style of the column, which is part of the brand.