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DM邮递广告是以邮政传递网络为传播途径,以信函为载体的广告媒体,选择有针对性的目标客户群,通过邮政渠道寄发的一种函件业务。具有传播信息,发布广告的效能。在当今的广告业中其应用十分广泛,其广告效果也是很卓越的。本文通过分析广告主、受众、成本、发布方式等因素之间的内在关系,分类总结设计侧重点,试图利用所学的平面设计知识和理论提出相应的指导性建议。解决研究中所遇到的问题。
The DM postal advertisement is a kind of mailing business sent by postal channels through the postal delivery network as the means of communication and the letter-based advertising media. It selects the targeted target customer groups and sends them through postal channels. With the dissemination of information, the effectiveness of advertising. In today’s advertising industry, its wide range of applications, its advertising effectiveness is excellent. By analyzing the inherent relationship among advertisers, audiences, costs and ways of publishing, this article summarizes the design focuses, and tries to make use of the knowledge and theory of graphic design learned to put forward corresponding guiding suggestions. Solve the problems encountered in the study.