王兰柱的数字哲学

• 作 者: 侯桂新
• 出 处: 中关村
• 发表日期: 2004年期
• 关键词: 王兰 收视率调查 调查数据 全球媒体 媒介研究 索福瑞 一个整 广告费用 电视广告 大学时代

作为央视一索福瑞媒介研究公司总经理,王兰柱所从事的行业和大多数企业家都不太一样:他所专职的媒体收视率调查在中国是一项新兴产业,其产品主要是一些调查数据,这些数据能为他换来上亿元的营业额。作为一个整天和数字打交道的人,他的公司拥有世界上最大的电视收视率调查网络,在国内占据了85％的市场份额,引导和主宰着高达400亿元的广告费用,在全球媒体研究领域排行第七,这些都不能不说是奇迹。而创造这许多奇迹的王兰柱,今年还不到40岁。突破自我的大学时代眼前的王兰柱清秀、年轻、亲切、坦

As a general manager of CCTV's Furong Media Research Company, Wang Lanzhu's business is not the same as that of most entrepreneurs. His full-time media ratings survey is a new industry in China. His products mainly include some survey data, These figures can be exchanged for his turnover of 100 million yuan. As a day-to-day person dealing with numbers, his company has the world's largest network for television ratings, accounting for 85% of the domestic market, leading and dominating up to $ 40 billion in advertising costs, Ranking seventh in the field, these can not be said to be a miracle. Wang Lanzhu, who created many wonders, is still under 40 this year. Break through self-Wang Lanzhu in front of the college era handsome, young, kind, candid