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非物质文化遗产保护是民族文化传承与延续的重要课题,国家对此非常重视。随着媒介技术的发展带来的社会巨变,流行文化、消费文化以及外来文化的强势入侵与盛行给非遗传播也就是传统文化的传承带来了重重困境。但是,与此同时,大众传媒的发展也给非遗传播带来了新的变化。本文通过分析北京卫视大型文化真人秀《传承者》节目的形式、特点、效果来探讨现代传播技术对非遗保护转变的积极因素,以求在新兴媒介手段的运用下使得非遗文化得到更有效的保护。
The protection of intangible cultural heritage is an important issue of the inheritance and continuation of national culture, and the state attaches great importance to it. With the social changes caused by the development of media technology, pop culture, consumer culture and the strong invasion and prevalence of foreign cultures have brought many difficulties to the inheritance of non-generative and traditional culture. However, at the same time, the development of the mass media has also brought new changes to non-genetic transmission. By analyzing the forms, characteristics and effects of Beijing TV reality show “Benefactor” program, this paper explores the positive factors that modern communication technology has to transform the non-heritage protection in order to make non-cultural heritage more effective under the application of new media. protection of.