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随着经济全球化的发展,跨国营销已经成为一种必然的趋势,然而在跨国营销过程中文化差异是影响营销的主要因素,所以在营销过程中认识与解决因文化差异产生问题能够为营销的管理以及效率的提高起到重要的推动作用。本文对营销中的文化差异因素进行了阐述,并分析了这些文化差异对营销的影响,同时对如何面对营销中的文化差异提出一些建议。
With the development of economic globalization, transnational marketing has become an inevitable trend. However, cultural differences in transnational marketing are the main factors that affect marketing. Therefore, it is necessary to know and solve the problems caused by cultural differences in the marketing process, Management and improvement of efficiency play an important role in promoting. This article elaborates on the cultural differences in marketing, analyzes the impact of these cultural differences on marketing, and puts forward some suggestions on how to deal with the cultural differences in marketing.