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战略是指对事物全局性、深远性的谋划。市场营销战略是指企业在经营思想的指导下,通过对企业外部环境、内部条件的分析,确定市场营销目标,对企业市场营销诸要素进行最佳组合,并制订出实现此目标的长期方针和策略。战术在理论上是研究战斗的规律、特点和内容;研究部队的战斗素质和战斗能力。在实践上,战术是指挥员、司令部和军队准备与实践战斗的活动。战术包括经常了解情况,定下决心和向部属下达任务;计划和准备战斗;实施战斗行动;指挥部队和分队;保障战斗行动。战略统领战术,但一定条件下战略服从于战术;战术是战略的基础,但战略不依赖于个别战术。必须在逆向营销思想指导下寻找符合战略的战术。
Strategy refers to the overall situation of things, far-reaching planning. Marketing strategy refers to the business under the guidance of business ideas, through the analysis of the external environment, internal conditions, to determine the marketing objectives, the best combination of the various elements of business marketing, and to develop long-term goal to achieve this goal and Strategy. Tactics in theory is to study the laws, characteristics and contents of combat; to study the combat effectiveness and combat capability of the troops. In practice, tactics are commanders, commanders, and armies preparing for combat activities. Tactics include regular knowledge, determination and task assignment to subordinates; planning and preparing for combat; implementing combat operations; commanding and detachment units; and safeguarding combat operations. Tactics command tactics, but under certain conditions, the strategy subordinates to tactics; tactics are the basis of strategy, but the strategy does not depend on individual tactics. Under the guidance of the idea of reverse marketing to find strategies in line with the strategy.