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在文化全球化和经济全球化的大背景下,义乌的市场外向度不断提升。在这个大背景下,本论文意在比较客观地了解、反映在义乌独特的多元文化环境下常驻义乌外籍经商人员的社区体育活动,同时针对现阶段的种种问题和障碍,提出一些解决的方案,提高义乌外商在义乌的生活品质,促进义乌多元文化下外商与义乌本土文化的交流,创建义乌和谐社会。
In the context of cultural globalization and economic globalization, Yiwu’s market outward orientation has been continuously improved. In this context, this thesis is intended to objectively understand and reflect the community sports activities of foreign business people stationed in Yiwu in the unique multicultural environment of Yiwu. At the same time, some solutions are put forward according to the problems and obstacles in the current stage , Improve the quality of life of foreign investors in Yiwu, Yiwu, Yiwu, multi-cultural and promote the exchange of foreign cultures and Yiwu local culture to create a harmonious society in Yiwu.