论文部分内容阅读
今年,李奥贝纳广告公司曾为客户麦当劳策划了新一轮麦香鸡促销活动。这一促销活动灵感来自于在中国越来越流行的刮卡中奖活动,在促销期间,购买任何麦香鸡产品,消费者都会获得一张刮刮卡。而这次刮奖的与众不同之处在于100%的中奖率,消费者将会在这次刮奖中获得最高可达5000元的现金奖励。这次看似普通的抽奖促销活动,其实是经过深思熟虑而策划的。因为它能让消费者感到好玩有趣,从而营造一种互
This year, Leo Burnett Advertising Company has planned a new round of wheat chicken promotion for its client McDonald’s. Inspired by the increasingly popular scraping card winners in China, consumers are given a scratch card when purchasing any Macadamia product during the promotion period. The difference between this scratch the difference is that 100% of the winning rate, consumers will be in this scraping awards up to 5,000 yuan in cash awards. This seemingly ordinary lottery promotion, in fact, is well thought out and planned. Because it makes consumers feel fun and interesting, thus creating a mutual