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对世界来说,20世纪的结束宣告了工业文明之后一个信息时代和网络社会的到来。全球经济一体化、竞争无国界化的崭新格局,正在引发着市场营销继工业社会诞生以来最深刻的变革。对中国来说,WTO 终于在新世纪露出新的曙光,这意味着国际市场营销竞争环境将发生战略性的重组,竞争国际化将进入专业营销人员的视野。如何应对这一系列变化?我们必须首先从认识上做好准备。虚拟市场营销2000年伊始,信息社会的到来将改变传统市场营销的运作模式,以互联网技术为基础的电子商务不仅会取代旧有的贸易方式,而且将市场营销竞争从一个物理的空间转化到一个虚拟的空间。21世纪市场营销因素的组合是信息与互联网技术的组合。以互联网技术为基础的高新技术与市场营销资源融合在
To the world, the end of the 20th century proclaimed the arrival of an information era and an online society after industrial civilization. The new pattern of global economic integration and competition without borders is leading the most profound changes in marketing since the birth of industrial society. For China, the WTO has finally revealed a new dawn in the new century, which means that the international marketing environment will be a strategic reorganization of competition, international competition will enter the professional marketing staff's field of vision. How to cope with this series of changes? We must first be prepared from the understanding. Virtual Marketing From the beginning of 2000, the arrival of the information society will change the traditional mode of operation of marketing. Internet-based e-commerce will not only replace the old mode of trade, but also transform the marketing competition from a physical space to a Virtual space. The combination of 21st century marketing factors is a combination of information and Internet technologies. Internet technology-based high-tech and marketing resources in the integration