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经济一体化的深入发展进程中,企业的产品同质化特征变得愈加明显,竞争中体现出不同品牌的产品竞争。从产品的不同属性中能够了解到,通过探寻品牌来源国对消费者的购买欲望,能够解释不同产品的着力点,以此为基础提出树立国家品牌意识的理念,通过凝聚企业的文化和精神,宣导产品理解和知识,提升产品品质。
In the course of the further development of economic integration, the homogenization features of enterprises become more and more obvious, and the competition shows the product competition of different brands. From the different attributes of products can understand that by exploring the desire of consumers to buy from the brand country of origin, can explain the focus of different products, based on which the idea of building a national brand awareness, through the condensation of corporate culture and spirit, Promote product understanding and knowledge, improve product quality.