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传统供应链存在的缺陷以及新竞争模式的出现导致企业必须创新营销管理,以此为基础获得新的竞争优势和经济效益。笔者在本文中依托供应链管理,从创新组织、成员以及管理三方面着手,提出基于供应链的渠道构建逆向模式,以实现最大的成员利益和最优的渠道系统,以便于有效的覆盖市场,提升企业的竞争优势和经济效益。
The defects of traditional supply chain and the appearance of new competition mode lead enterprises to innovate marketing management and gain new competitive advantages and economic benefits. In this paper, the author relies on supply chain management, starting from the three aspects of innovation organization, members and management, put forward the construction of reverse mode based on supply chain channels in order to achieve the maximum member benefits and the optimal channel system in order to effectively cover the market, Enhance their competitive edge and economic benefits.