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厂家与代理商的合作,现实往往分多于和,痛苦多于快乐。结果多为两败俱伤。一些厂家也苦苦思索问题所在,希望得到破解之道。广西桂友公司总经理何文给出一把钥匙,也许可以破解这个难题。何文从1996年成立贸易公司涉足家电代理十六年来,与数不清的厂家打过交道,也让他对于厂商合作的双赢有着更多的感慨和客观的认知。他不仅与艾美特创造了成功合作的典范,也获得了厂商良性合作的精髓。业界朋友特别是厂家不妨听听他的建议。
Cooperation between manufacturers and agents, the reality is often more than points, pain more than happiness. Results are mostly lose-lose. Some manufacturers are also hard to think about the problem, hoping to be cracked. He Gui, general manager of Guangxi Gui given a key, may be able to crack this problem. He Wen from trading company set up in 1996, involved in appliance agents for 16 years, deal with countless manufacturers, but also let him win-win cooperation for manufacturers have more emotion and objective cognition. He not only with Emmett has created a successful model of cooperation, but also get the essence of healthy cooperation between manufacturers. Industry friends, especially manufacturers may wish to hear his suggestions.