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市场营销观念是指企业从事市场营销活动的基本指导思想。任何一个工商企业的营销活动,都受一定的市场营销观念所指导。企业的市场营销观念不同,其营销目标、营销策略和方法,以及营销效果便不完全一样。在我国社会主义初级阶段,工商企业应以何种营销观念为主导呢?有人认为,在社会主义初级阶段,我国的生产力发展水平和人民收入水平都较低,市场的主要矛盾是物
The concept of marketing refers to the basic guiding ideology for companies engaging in marketing activities. Any marketing activity of an industrial and commercial enterprise is guided by certain marketing concepts. Different marketing concepts of enterprises, their marketing objectives, marketing strategies and methods, and marketing effects are not exactly the same. In the initial stage of socialism in our country, what kind of marketing concepts should be used for industrial and commercial enterprises? Some people think that in the initial stage of socialism, the level of productivity development in our country and the level of people’s income are low, and the main contradiction in the market is