O2O+实战教学:互联网+教育背景下广告专业发展路径

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“互联网+教育”是实现信息化教育的、宏观层面的战略构想,它不能脱离“教书育人”的本质。“O2O+教学”是践行“互联网+教育”这一宏观构想,发扬技术优势、发挥师生能动性的有效路径。在广告专业高等教育领域,“O2O+实战教学”模式是知识应用转化为社会生产力的路径。该模式是线上教师理论授课、学生自主学习,线下学生项目实践、教师督导管理。它是一种以学为中心的教学模式,它使教师更方便地开展启发式、探究式、讨论式、参与式教学。它由“On Line”、“Off Line”和“2”这三个环节构成。作为“O2O+实战教学”模式的践行者,河南财经政法大学的具体做法是:在教学计划上,教师精心规划教学方案;在教学授课前,预先公布教学相关内容;在课堂授课中,开展翻转式互动教学,在实战教学中,赋予师生多重身份角色;在实战过程中,娱乐元素融入场景化教学;在教学管理上,制定精细化管理规范;在教学评价上,多维度评价增强学生信心。 “Internet + Education ” is a macroscopical strategic concept that realizes informational education. It can not be divorced from the essence of “teaching and educating people”. O2O + teaching is an effective way to practice the macroscopic idea of ​​“Internet + Education”, carry forward the advantages of technology and bring into play the initiative of teachers and students. In the field of advertising specialized higher education, the mode of “O2O + actual combat teaching” is the path of knowledge application into social productive forces. The model is online teacher theory teaching, student self-learning, offline student project practice, teacher supervision and management. It is a learning-centered teaching mode, which makes it easier for teachers to carry out heuristic, inquiry, discussion, participatory teaching. It consists of “On Line ”, “Off Line ” and “2 ” these three links. As a practitioner of “O2O + actual combat teaching” mode, Henan University of Economics and Law’s concrete approach is as follows: In the teaching plan, the teacher carefully plans the teaching plan; prior to teaching, teaching related contents are announced in advance; To carry out flip-interactive teaching, in the actual teaching, to give teachers and students multiple identities roles; in the actual combat process, entertainment elements into the scene of teaching; teaching management, the development of refined management practices; in teaching evaluation, multi-dimensional evaluation of enhanced Student confidence.
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