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其实移动互联网时代的营销归纳起来就两句话:广告即娱乐;广告即话题。因为现在消费者的沟通方式在发生改变,消费者非常清楚地知道他们处在一个什么样的传播场景中。当广告被做成一个话题的时候,在那个场景下,消费者的内心就容易被敞开。品牌信息植入的速度和强度就会更快。在今天这个时代,人人都是媒体,人人都在传播。现在
In fact, the era of mobile Internet marketing summed up two sentences: advertising is entertainment; advertising that is the topic. Because of the changing patterns of consumer communication nowadays, consumers know very well where they are in what kind of communication scenario. When the ad is made a topic, in that scene, the consumer’s heart can easily be opened. Brand information implantation speed and intensity will be faster. In this day and age, everyone is a media and everyone is spreading. just now