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党的十八大提出了建设社会主义文化强国的宏伟目标,指出,“加强重大公共文化工程和文化项目建设,完善公共文化服务体系,提高服务功能。”①中央电视台作为国有公益性文化单位,是我国新闻传播主力军和舆论主阵地,理应向公众提供更多公共文化产品和服务。而音像资料的建设是实现这种服务的基础条件。一、音像资料馆亟须加强社会化服务从硬件看,中央电视台音像资料馆是世界级的文化工程。这种地位决定了其在提供社会化服务方面具有软实力,完全能够在“以科学的理论武装人,以正确的舆论引导人,以高尚的精神塑造人,以优秀的作品鼓舞人”
The 18th CPC National Congress set forth the grand goal of building a strong socialist country and pointed out that “strengthening the construction of major public cultural projects and cultural projects, improving the public cultural service system and improving the service functions.” ① As a national public welfare culture, Units, the main force of press and media in China, and the main body of media, should provide the public with more public cultural products and services. The construction of audiovisual materials is the basis for the realization of this service. First, audio-visual materials urgently need to strengthen social services From the hardware point of view, CCTV audio-visual materials museum is a world-class cultural projects. This status has determined its soft power in providing social services and is fully capable of “arming people with scientific theories, guiding people with correct public opinion, shaping people with noble spirit, and inspiring people with excellent works”