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手机小游戏《愤怒的小鸟》自2010年推出后,只用了一年的时间就发展了7500万用户,每天用户花在这款游戏上的时间达2亿分钟。《愤怒的小鸟》在今年依然保持着良好的增长势头,据了解,至今年4月,其下载量已突破1.4亿次,其中超过5000万用户为付费用户;至今年8月初,其下载量已达3亿次,且拥有1.2亿活跃手机用户。“小鸟”不仅成了当下全球最流行的文化符号,也为其制作公司Rovio带来源源不断的经济收入。《愤怒的小鸟》为何这么火?其成功经验对当今移动互联网时代运营商的3G应用产品开发与营销有哪些启示?这些问题值得我们思考与总结。
Angry Birds, a mobile game created since 2010, has grown to 75 million users in just a year, spending 200 million minutes a day on this game. “Angry Birds” still maintained a good growth momentum this year. It is learned that in April this year, the number of downloads exceeded 140 million. Over 50 million of them were paying users. By early August this year, the number of downloads Has reached 300 million times, and has 120 million active mobile phone users. “Bird ” not only became the world’s most popular cultural symbol, but also for its production company Rovio a steady stream of economic income. Why is “Angry Birds” such a fire? What successful experiences have implications for the development and marketing of 3G applications in today’s mobile Internet era? These issues deserve our consideration and conclusion.