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银行卡作为一种集电子信息技术和现代金融服务于一体的新型金融产品,因使用方便、快捷、安全而被社会认可并已越来越普及,既给人们生活带来了诸多便利,也给发卡银行产生可观的收益,因此,国内外银行都把银行卡业务的发展作为新的收益增长点。但是经济欠发达地区银行卡市场一直发展较为缓慢,为摸清原因、提出对策,我们对张掖市银行卡市场发展情况开展了调查。
As a new type of financial product integrating electronic information technology and modern financial services, bankcards are recognized by the society for their convenience, fastness and safety and have become more and more popular. They not only bring convenience to people’s lives, but also provide Issuing banks have a considerable income, therefore, both domestic and foreign banks regard the development of bank card business as a new revenue growth point. However, the bank card market in economically underdeveloped areas has been developing slowly. To find out the reasons and put forward countermeasures, we conducted an investigation into the development of the bank card market in Zhangye City.