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近年来,超市在上海等主要城市已经有了很大发展,现在又面临洋超市的挑战、世界超级商业连锁企业,从法国的家乐福、德国与瑞士合资的麦得龙、日本佳世客,到泰国的易初莲花,已先后在上海落户,刮起了“洋超市”旋风。 “洋超市”以其积累半个多世纪的经营管理经验,凭借其雄厚的资金和先进的管理技术手段,一进入中国市场便有了很大发展。据报道上海易初莲花平均每天客流量约8万至10万人、最高的一天营业额突破了500万元人民币。目前,大型洋超市的门店数仅占8.7％,而1997年上半年销售额则占上海全市超市销售额的25％。 面对“洋超市”的“入侵”,上海等城市的本国超市企业又应该如何接受挑战与之抗衡呢?关键是如何以己之长,加速发展。
In recent years, supermarkets have made great progress in major cities such as Shanghai. Now they face the challenges of foreign supermarkets. Supermarkets in the world, from Carrefour in France, Medtronic, a joint venture between Germany and Switzerland, and Jusco Japan, to Thailand Lotus early, has settled in Shanghai, blowing a “foreign supermarket” Tornado. “Foreign supermarket” with its accumulation of more than half a century of management experience, with its abundant capital and advanced management techniques, once entered the Chinese market has made great progress. It is reported that Shanghai Lotus Lotus average daily traffic about 80,000 to 100,000 people, the highest day turnover exceeded 5 million yuan. At present, the large supermarkets only account for 8.7% of stores, while sales in the first half of 1997 accounted for 25% of the sales of supermarkets in Shanghai. The face of “foreign supermarkets” “invasion”, Shanghai and other cities in the domestic supermarket companies how to accept the challenge to contend with it? The key is how to do our own things to speed up development.