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最近,海尔酒柜在美国热销,并占有全美90％以上的市场份额。海尔成功了,我们应当从中学到些什么。营销学中有一个很著名的买鞋的故事,派去调查的人各执一词,有人认为从来不穿鞋的非洲部落没有市场,因为他们不穿鞋;也有人认为那里有广阔的市场,因为他们都还没穿鞋。最后他们进行了调查后,决定用鞋子换当地土著居民的茶叶,让他们感觉到穿鞋有多舒服,后来,就开始卖给他们,一个巨大的市场就被他们创造出来了。
Recently, Haier wine cooler in the United States selling, and occupy the United States more than 90% market share. Haier success, what we should learn from. There is a well-known story about buying shoes in marketing. Everyone who sent the investigation went its own way. Some people think that African tribes who never wear shoes have no market because they do not wear shoes. Some people think there is a vast market there, Because they are not wearing shoes yet. In the end, after they conducted a survey, they decided to use shoes to change the tea leaves of local indigenous people so that they could feel comfortable wearing shoes. Later, they were sold to them and a huge market was created by them.