论文部分内容阅读
学界对农产品交易关系治理机制的研究主要是从新制度经济学和社会交换理论与关系契约理论两个角度展开的,但两种视角的研究呈现出了不同的导向,都不能充分地解析农产品交易关系的治理机制。本文将营销渠道治理理论与角色理论相结合,从角色理论的角度提出了一个农产品交易关系治理机制的整合性研究框架,并根据交易关系的发展阶段提出了一个订单农业交易关系动态的治理机制模型。
The academic research on the governance mechanism of agricultural products trading relations is mainly from the perspective of new institutional economics and social exchange theory and the theory of contractual relationship. However, the studies from two perspectives show different orientations and can not fully analyze the trade relations of agricultural products Governance mechanism. This paper combines the theory of marketing channel management and role theory, proposes an integrated research frame of governance mechanism of agricultural product transaction from the perspective of role theory and proposes a dynamic governance model of agricultural transaction relationship based on the stage of development of transaction relationship .