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望、闻、问、切是几千年来传统的中医诊断方法。现在,我们把它引进推销领域,将会大受启发。所谓推销员的望、闻、问、切是:望推销员拜访客户,第一件事是观察其经济水平、文化程度、兴趣爱好以及房间摆设、购置的商品及其厂牌号,从而确定交谈的方向。笔者在武汉某大学学习市场营销专业,因此尝试曾在大学校园推销化妆品。当我走进女生宿舍时,我便留意房间的摆设。如果有人桌上陈列了各式各样的化妆品,床头小橱也摆着香水、洗面乳等等东西,我就知道她具有
Hope, smell, ask, and cut are the traditional methods of diagnosis of traditional Chinese medicine for thousands of years. Now, we will introduce it into the field of marketing and will be greatly inspired. The so-called salesman’s hopes, smells, questions, and cuts are: The first thing a salesperson visits a customer is to observe their economic level, educational level, hobbies, and room furnishings, purchased goods, and their brand numbers, so as to confirm the conversation. direction. The author studied marketing majors at a university in Wuhan and therefore tried to sell cosmetics on university campuses. When I entered the girls’ dormitory, I noticed the furnishings of the room. If someone has a variety of cosmetics on the table and the bedside cupboard is also filled with perfumes, facial cleansers, etc., I know she has