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一种流行多年的说法,至今仍在图书界流行——“读者跟着书摊走,书摊跟着书商走,书商跟着感觉走。” 书商左右图书市场的魔力可窥一斑。然而,时至今日,对于书商的定位,一直是个十分困难的事情,褒贬者各据一辞。在现代文明国家,图书不仅在传播知识、宣传教化、普及文明等方面作为社会与政府的候舌,起着巨大的作用,而且,它同样是廉钱谋利的手段,为社会提供着相当一部分的就业机会。因而也就有了发育成熟的图书产、销市场,图书出版商、代理经销商以及预示着图书出版规范化管理的保护知识产权等法律法规。许多重要的出版商,不仅垄断着巨大的图书市场,而且在发现新作家、预测新文化走向方面,几乎扮演着精神领袖的角色。相比较而言,在耻于言商的中国,商品的意义是直到
A popular saying for many years, is still popular in the book industry - “readers follow the bookstall, bookstall follow the bookstore, booksellers followed feeling.” Booksellers about the magic of the book market can be seen. However, up to now, it has been a very difficult task for the booksellers to locate their place of business, with people who criticize each according to their own words. In modern civilized countries, books play a huge role not only in the dissemination of knowledge, publicity and enlightenment, popularization of civilizations, as the tongue of society and government, but also as a means of making money and profits for the benefit of society, providing a considerable part of the society Employment opportunities. Therefore, there will be mature books production and sales market, book publishers, agents and dealers pre-promulgation of the standardization of the management of books to protect intellectual property laws and regulations. Many important publishers not only monopolize the huge book market, but also act as spiritual leaders in discovering new writers and predicting new cultural trends. In comparison, in the shameful language of China, the meaning of the goods is up until