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2010年中国家电市场规模首次突破10000亿大关,达到10400亿元,与此相呼应的是,中国彩电和空调的生产量亦双双突破1亿台大关。而日前工信部则刚发布了《关于加快我国家用电器行业自主品牌建设的指导意见》,全力推动我国家电从“制造大国”向“品牌大国”的转变。专家指出,在政策利好、巨大内需和自主创新的助推下,中国家电业有望迎来“赶日超韩”的新时代。
In 2010, the scale of China’s household appliance market exceeded the 1 trillion mark for the first time to reach 1.04 trillion yuan. In response, the production volume of China’s color TV sets and air conditioners both exceeded 100 million sets. Recently, the Ministry of Industry and Information Technology just released the Guiding Opinions on Accelerating the Building of Own Brands of China’s Household Appliance Industry, and fully promoted the transformation of China’s home appliances from the “big manufacturing country” to the “big brand country.” Experts point out that with favorable policies, huge domestic demand and the boost of independent innovation, China’s home appliance industry is expected to usher in a new era of overtaking Korea.