基于图案纹样设计看奢侈品皮具的成功

• 作 者: 姚丹丹
• 机 构: 湖南工艺美术职业学院,
• 出 处: 明日风尚
• 发表日期: 2017年16期
• 关键词: 图案纹样 设计分析 生活质量 路易威登 高档消费 生活必需品 背景文化 无形价值 字母组合 氯化乙烯

伴随着我国经济的增长和生活质量的提高,人们对于奢侈品的需求量也越来越大。因此,我国最为人口大国,将会成为对奢侈品消费的最大国家。在众多的奢侈品中皮具一直占据着重要的地位。我国的奢侈品消费者在进行奢侈品的选择时往往会对国外的大品牌进行购买,而不选择国内品牌甚至是忽视国内品牌。导致这一现象的根本原因是我国的奢侈品皮具品牌很少取得成功。本文将对图案纹样设计进行分析,进一步促进我国奢侈品的发展。

With the growth of our economy and the improvement of the quality of life, the demand for luxury goods is also growing. Therefore, China’s most populous nation will become the largest country in the consumption of luxury goods. Leather in many luxury has always occupied an important position. China’s luxury consumers in the choice of luxury often tend to buy big brands abroad, rather than choose the domestic brands or even ignore the domestic brands. The root cause of this phenomenon is that China’s luxury leather goods brand seldom succeed. This article will analyze the pattern design to further promote the development of luxury goods in China.