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区域品牌是指某个地理上或行政区域内所拥有的较高社会知名度和市场占有率,具有较强社会影响力的知名品牌。随着市场经济的发展,品牌在推动区域经济发展中具有不可或缺的重要作用。品牌在区域经济发展中,具有潜在的生产力价值,对于区域经济发展具有持久的推动作用。实施区域品牌战略,应从政府推动、企业自身努力和营造良好的社会氛围三个层面进行,应按照品牌规划、品牌宣传、品牌投入、品牌帮扶和采取其他相关配套措施的路径实现。
Regional brand refers to a certain geographical or administrative region has a higher social visibility and market share, with strong social influence of well-known brands. With the development of market economy, the brand plays an indispensable and important role in promoting regional economic development. Brand in the regional economic development, with potential productivity value, for the development of the regional economy has a lasting role in promoting. The implementation of regional brand strategy should be carried out by the government, enterprises themselves and creating a good social atmosphere. The implementation of regional brands should be implemented in accordance with the path of brand planning, brand promotion, brand input, brand support and other relevant supporting measures.