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作为培育人的价值观念和社会行为的工具要素,微传播场域成为了青年群体思想形成与传播的重要场所。作为一种新兴的传播形态,微传播为当下高校学生思想引领带来了巨大的挑战。本文基于对当前各高校学生微媒体使用困局的分析,从搭建微媒体组合、建设校园微文化、提升学生“微”素养、依托大数据预控与预判等方面,以实现高校学生群体微媒体有效使用的导引。
As a tool to nurture people’s values and social behaviors, the micro-dissemination field has become an important place for the formation and spread of youth group thoughts. As a new form of communication, micro-dissemination poses a huge challenge to current university students’ thought leadership. Based on the analysis of the current situation of the use of micro-media by students in colleges and universities, from the aspects of constructing the micro-media combination, building the campus micro-culture, improving the students “micro ” quality, relying on the pre-control and pre-judgment of big data, Guidance for the effective use of group micro-media.