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从近几年新闻改革的实践看,新闻报道策划在各种媒体中所占的比重越来越大,凡是经过精心策划的新闻报道和宣传活动,都取得了良好的宣传效果,实践证明,新闻报道策划是做好新闻宣传工作的重要环节和有效手段。所谓新闻报道策划,是指在承认新闻是客观事物的反映这一前提下的策划。
Judging from the practice of news reform in recent years, the coverage of news reports in various media has become increasingly large. All well-planned news reports and publicity campaigns have achieved good publicity results. Facts have proved that news Report planning is an important part of news propaganda and effective means. The so-called news report planning refers to planning under the premise of recognizing that news is an objective thing.