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潜在市场是目前对某种产品尚无明显需求,今后某个时期将对该产品提出需求的潜在消费者所构成的市场。企业要在潜在市场的竞争中致胜,必须具有强烈的超前意识,在拿出拳头产品参与已形成的商品市场竞争的同时,善于发现潜在消费市场,不断开拓新的生产领域,才能在市场竞争中始终立于不败之地。 一、补漏策略 世界上没有十全十美的产品,随着时间的推移、环境的变化、使用习惯的改变,它的缺点也不断暴露,同时与此相应的潜在市场迅即涌现。中国的金鱼苗、鳗鱼苗在国际市场很受欢迎,可是盛鱼的器具落后,空运死亡率高达50％,如提高售价,就会影响销售。南京一家塑料包装容
A potential market is a market for potential consumers who currently have no obvious need for a product and who will demand that product in the future. In order to win the competition in the potential market, enterprises must have a strong sense of advancement. While taking out fist products to participate in the competition in the developed commodity market, they are good at identifying potential consumer markets and continuously exploring new production areas in order to compete in the market Always invincible. First, the trapping strategy There is no perfect product in the world, with the passage of time, environmental changes, changes in habits, its shortcomings have also been exposed, while the corresponding potential market is emerging. China’s goldfish, eel fry are very popular in the international market, but Sheng fish appliances lag behind, the airborne mortality rate as high as 50%, such as raising prices, it will affect sales. Nanjing, a plastic packaging capacity