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在平面设计当中,设计师们的设计方式千变万化,无论是哪种方式的设计,追求的都是美感,是否有美感是一个设计作品成功与否的重要衡量标准,如果一个设计作品都是杂乱无章,即便设计师反复给我们介绍和说明我们作品的含义后,通常情况下也很难会觉得这是一幅好的作品,因为一幅杂乱无章的作品无法带给我们美的享受,无法体现出它的美感。无论进行怎样的设计,美感的设计都处在作品的重要位置,甚至是中心位置,因为作品的设计并不仅仅只是给设计师看的,更重要的是要给除了设计师之外的人观赏,设计师之外的人在观赏设计作品时首先接受的就是视觉传达过来的效果,通过这样的视觉传达,进而感受出设计师赋予设计作品的灵魂以及设计师在设计作品时所具有的创意,因此,图形设计承载着太多的传达信息,因此本文对图形设计的形式美感和功能美感进行研究,说明图形设计在视觉传达设计中美学的应用。
In the graphic design, designers are changing the design approach, no matter what kind of design, the pursuit of beauty, whether beauty is an important measure of the success of the design work, if a design work is chaotic, Even if designers repeatedly introduce us and explain the meaning of our work, it is often difficult to find that it is a good work because a messy piece of work can not give us enjoyment and can not reflect its beauty . No matter what kind of design, aesthetic design is in the important position of the work, or even the center, because the design of the work is not just for the designer to see, more importantly, to give people other than the designer to watch , Designers outside the first viewing of works of design is the visual communication of the effect, through such visual communication, and then feel the designer to give the soul of the design work and designers in the design of creative works, Therefore, graphic design carries too much information, so this paper studies the formal beauty and functional beauty of graphic design, and illustrates the application of graphic design in aesthetics of visual communication design.